OUTDOOR • 1 SILVER, 2 BRONZE
PROMO & ACTIVATION • 1 BRONZE
P.R. • 1 SHORTLIST
In 2015 the 53% of italian cities exceeded the maximum threshold for air pollution. The same air that we breathe in our houses.
How can we communicate that ikea cares about the environment? By making the communication sustainable itself.
We invited 21 famous street artists to express their idea of sustainability using a special paint that, through light energy and air humidity, attacks and neutralizes pollutants.
That’s how they transformed 19 urban walls and several ikea furnishings into sustainable artworks.
19 permanent artworks that give daily and concrete help against pollution.
- 82.21g Nitrogen Oxide Every Day
+186% Sustainable Products Sold
+18% Visits to ikea.It
39M Media Impressions
2,2M People Reached
More info: http://www.ikea.com/ms/it_IT/ikea-loves-earth/index.html