D&AD STUDENT AWARD 2011
Aviva asked us to create a campaign to get 500,000 children from around the world off the streets and back into education.
We started thinking about why these children live on the streets. Thanks to some researches we discovered that they are abused, mistreated at home and most of all they are not wanted by their parents: nobody misses them. That’s why our project is called “Not missing”.
Our communication has the same treatment of real missing people posters. Infact our media are no cost street posters and real milk boxes which catch people attention in their everyday life. The photos used represent real children in the streets and are courtesy of Sebastião Salgado (Amazonas Images). To prove the strenght of our message we shoot a video showing people's reactions to posters in the street.