OUTDOOR • 1 SILVER, 2 BRONZE
PROMO & ACTIVATION • 1 BRONZE
P.R. • 1 SHORTLIST
In 2015 the 53% of italian cities exceeded the maximum threshold for air pollution. The same air that we breathe in our houses.
How can we communicate that ikea cares about the environment? By making the communication sustainable itself.
We invited 21 famous street artists to express their idea of sustainability using a special paint that, through light energy and air humidity, attacks and neutralizes pollutants.
That’s how they transformed 19 urban walls and several ikea furnishings into sustainable artworks.
19 permanent artworks that give daily and concrete help against pollution.
- 82.21g Nitrogen Oxide Every Day
+186% Sustainable Products Sold
+18% Visits to ikea.It
39M Media Impressions
2,2M People Reached
More info: http://www.ikea.com/ms/it_IT/ikea-loves-earth/index.html
HACK FOR GOOD WINNER
Hack For Good is a contest promoted by Facebook and the Italian Art Director's Club to help the Italian Red Cross with the fundraising to rebuild the areas in the Centre of Italy damaged by the earthquake.
How to help rebuild a city and at the same time a hope for the future of the community? By asking for help to the builders of tomorrow.
FILM • 1 SILVER, 1 BRONZE, 2 SHORTLIST
Cabrioni Biscotti is a small biscuit factory located in Emilia Romagna hills that still makes its biscotti using traditional methods, though it has national (and international) distribution.
I collaborated with New York-based studio Hornet and director Yves Geleyn to create a fantastic world and emotive story around the brand. The two minute film combines 2D hand drawn animation with 3D. It tells the story of friendship between Mr Cabrioni and an old industrial robot. After the old man rescues the robot and gets rid of all the artificial ingredients clogging it up, the robot rediscovers nature and finds a passion for craftsmanship and authenticity.
All the commercials I did for IKEA in the last year. At the moment, some films are only available in italian.
All the commercials I did for Vodafone in the last years. At the moment, some films are only available in italian.
These are personal project. I am working together with the city of Milan to make them real.
YOUNG LIONS ITALY WINNER
We had to create an integrated campaign in just 24 hours. The brief was to bring awareness, interest and action towards the persistent problem of child marriage and early pregnancy.
In Italy, the issue of child brides and child pregnancy is not well known or understood.
When tragic situations take place in developing countries, the problem is often overlooked. These important issues only become relevant when they occur in the public eye.
Terre Des Hommes, in collaboration with Valentino, will shed light on this terrible phenomenon with the help of the fashion world. Valentino intends to launch two new collections, one for brides and one for pregnant women:
"The Special Collections".
On the day of the launch, during Milan Fashion Week, the unaware guests will be shocked by an unpleasant reality. On the catwalk, after a few elegant models, little girls wearing tailor made wedding gowns and maternity clothes will replace the beautiful mature women.
HOW IT WORKS
After the impactful revelation, information and statistics about child brides, premature pregnancy and domestic violence will be projected onto the catwalk.
In addition, this event will be broadcast on live streaming thanks to Periscope.
A web video with the highlights of the show and the audience reactions will be published.
On Valentino’s and Terre Des Hommes’ social profiles (Facebook, Instagram, Twitter, Pinterest) other content about the event (photos, videos, etc.) will appear.
Moreover, the Special Collections tailor made dresses will be presented on a unique episode of “Say Yes to the Dress”.
All of these contents will encourage users to visit a website that presents all the dresses of "The Special Collections" and where users can meet the young models, learning what positive impact they can have on this important issue. This project, highly newsworthy, will gain a massive media attention.
More info: www.giovanileoni.it
D&AD STUDENT AWARD 2011
Aviva asked us to create a campaign to get 500,000 children from around the world off the streets and back into education.
We started thinking about why these children live on the streets. Thanks to some researches we discovered that they are abused, mistreated at home and most of all they are not wanted by their parents: nobody misses them. That’s why our project is called “Not missing”.
Our communication has the same treatment of real missing people posters. Infact our media are no cost street posters and real milk boxes which catch people attention in their everyday life. The photos used represent real children in the streets and are courtesy of Sebastião Salgado (Amazonas Images). To prove the strenght of our message we shoot a video showing people's reactions to posters in the street.
SOCIAL MEDIA • 1 BRONZE
Calligrams I make.
YOUNG LIONS ITALY WINNER
Being a mom is hard, so hard that being a substitute is quite impossible.
That's why CasArché puts all the effort into helping moms with difficulties reach autonomy.
We used a candid camera to let people know that the only way they can help moms is by donating to CasArché. In fact, when it comes to do mom things people are just terrified.
Young Lions is a competition in which you have to create a film in just 48 hours.
More info: www.giovanileoni.it
In the bakery products’ commercials, confectioners are always portrayed in a very traditional way.
Well, for sure you have never seen confectioners like in the latest Galbusera commercial.
Rings, parallels and horse: our confectioners perform like the best gymnasts in the world. They are the simple symbol of what happens with the Integrali Galbusera: a wonderful meeting between the ultimate delight and wellbeing.
It's better to be rich in taste.
Here you find a selection of my print ads.
How will the ice cream of the future be? To find out, Sammontana (an italian brand of ice cream) asked for help a very special focus group known for his extremely creative ideas: the children.
But you might not like the conclusion of this experiment... Have a look :)
Logos I make.
What is the worst enemy for a tv series fan? A spoiler, without any doubts.
To launch the new Game of Thrones season, exclusively on Sky Tv, we created a candid where we reveal fake spoilers about the show. At the end you’ll find out that the only way to avoid a spoiler is to be the first to watch the show, exclusively on Sky Tv.
We also developed a special project in collaboration with Avis, the italian blood donors association.
MOVI&CO SPECIAL MENTION & 3RD PRIZE
A commercial for Active, ceramic floor and wall tiles that, if activated by light, carry out a specific antibacterial action and reduce polluting factors.
The idea is that, when light comes in the house, every object comes to life and starts to act as something natural. Active brings nature in your house.
YOUNG LIONS ITALY - 4TH PRIZE
We had to create a film for Save the Children in just 48 hours.
More info: www.giovanileoni.it/shortlist
GreyUnited and Pocko Lab invited animator Ben Pearce to collaborate on one of the most heartwarming projects in recent memory.
We produced a 30” tv-spot, print campaign and a website for the Ospedale Pediatrico Bambino Gesù, Italy’s most famous children’s hospital based in Rome.
Our animation tells the true story of Marco; a young boy desperately in search of a new heart, and who’s life is transformed through the generosity of public donations. The short animation has been welcomed with great adoration throughout Italy, and more importantly has brought smiles and hope to the children of the OPBG. The beautiful soundtrack “True Life” was kindly contributed by singer Malika Ayane.
4TH PRIZE AT GIOVANI LEONI
Giovani Leoni is a 48th contest whose winners are chosen to represent Italy at Cannes during the Young Lions contest.
YOUNG CREATIVES COUNTRY SELECTION - 4TH PRIZE
As Italians, we are conscious to have a lot of bad habits. But one thing is sure: when it comes to food, we are known worldwide to be the top. So, honestly, who could host Expo Milano 2015, the biggest event in history dealing with food, better than us?